DiPasquale Moore
Chief Marketing Officer
Kansas City, MO - Full Time
Chief Marketing Officer (CMO)
We are seeking a strategic and results-driven Chief Marketing Officer (CMO) to lead our marketing efforts and drive firm growth. The ideal candidate will have a strong background in marketing, digital and traditional advertising, brand strategy, and data-driven decision-making. This role requires a visionary leader who can optimize multichannel marketing efforts and position the firm as a top personal injury law firm in its markets.
Key Responsibilities
Marketing Strategy & Leadership
We are seeking a strategic and results-driven Chief Marketing Officer (CMO) to lead our marketing efforts and drive firm growth. The ideal candidate will have a strong background in marketing, digital and traditional advertising, brand strategy, and data-driven decision-making. This role requires a visionary leader who can optimize multichannel marketing efforts and position the firm as a top personal injury law firm in its markets.
Key Responsibilities
Marketing Strategy & Leadership
- Develop and execute a comprehensive marketing strategy aligned with firm goals.
- Build, mentor, and lead a high-performing marketing team.
- Collaborate with attorneys, leadership, and the intake team to drive client acquisition.
- Oversee public relations and brand reputation.
- Create, manage, and optimize the firm’s marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Manage relationships with marketing vendors, agencies, and media partners to ensure cost-effective, high-quality service delivery.
- Identify and evaluate opportunities for market expansion, including new service areas and geographic growth.
- Lead multichannel advertising efforts, including TV, radio, PPC, social media, and programmatic advertising.
- Ensure compliance with legal advertising regulations while maintaining compelling messaging.
- Oversee content marketing (thought leadership, blog posts, case studies) and brand-building initiatives, including community sponsorships and outreach efforts
- Negotiate contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI.
- Optimize the firm’s website, SEO, and paid search campaigns to generate client leads.
- Oversee social media strategy to engage potential clients and position the firm as an industry leader.
- Utilize CRM and marketing automation to enhance client engagement and lead nurturing.
- Develop and oversee dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels.
- Analyze market trends, competitor performance, and client demographics to inform future marketing initiatives.
- Monitor and analyze key performance indicators (KPIs), including market trends, competitor performance, and client demographics, to guide decision-making and maximize marketing impact
- Oversee and support the Community Engagement team, ensuring alignment with the firm's brand and marketing goals
- 10+ years of marketing leadership experience, preferably in legal, professional services, or high-growth industries.
- Proven success in multichannel advertising, brand management, and digital marketing.
- Strong expertise in SEO, PPC, and marketing analytics.
- Experience managing marketing budgets and optimizing ROI.
- Proven track record in managing vendor relationships, contract negotiations, and agency partnerships.
- Exceptional leadership, communication, and analytical skills.
- Ability to thrive in a fast-paced, client-focused environment.
